E-COMMERCE
II Dope Chics — Multi-Revenue Brand Site & Custom Rental Engine
A multi-revenue WordPress rebuild for a Jacksonville lifestyle brand — events, fragrance, and a custom rental booking plugin with Stripe checkout.
CLIENT
II Dope Chics
SERVICES
Website Rebuild, Custom Rental Plugin, E-Commerce
PLATFORM
WordPress, WooCommerce & Stripe
THE CHALLENGE
Four Revenue Streams, One Install
II Dope Chics is a Jacksonville lifestyle brand built by Millicent and Shawnta Pride-Daniels — entrepreneurs, speakers, and community leaders whose audience follows them across events, a podcast, a fragrance line, and speaking engagements. The brand doesn't sell one thing. It sells an experience, and the revenue arrives through four completely different mechanics.
Equipment rental is something else entirely — a customer isn't buying an item, they're reserving it for a specific window, which means availability has to be checked against dates, conflicts have to be blocked, and payment has to happen against a reservation rather than a purchase. The brand needed all four streams running on one install, under one identity, with one cart — and the rental side had to actually work.
OUR SOLUTION
A Custom Rental Engine on WordPress
We rebuilt II Dope Chics on WordPress and then extended it with the piece that didn't exist.
The rental system is a custom plugin, written from scratch rather than assembled from off-the-shelf parts. It introduces the logic WooCommerce is missing: date-range selection, availability checking against existing reservations, and conflict prevention so an item can't be double-booked.
Custom Rental Plugin
Date-range selection, availability checking, and conflict prevention, written from scratch.
Stripe Reservation Payments
A customer moves from selecting dates to confirmed and paid in a single flow.
WooCommerce Fragrance Line
The brand's two signature scents are merchandised as standard products through a shared cart.
Event Ticketing
Tickets route through the same commerce layer, so visitors never cross a platform boundary.
Speaker Booking Funnel
A separate inquiry funnel treats booking as a conversation, not a checkout.
One Connected Hub
The podcast, the social channels, and the brand's nonprofit organization all connect from one hub.
DELIVERABLES
What We Delivered
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Custom rental booking plugin built from scratch for WordPress
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Stripe integrated for direct rental reservation payments
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WooCommerce storefront powering the fragrance line
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Event ticketing connected into the same commerce flow
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Four revenue streams operating on a single install
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Speaker booking funnel for corporate and community engagements
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No recurring rental plugin license fees
LET'S BUILD
Ready to Launch Your Next Project?
Tell us what you're building. Our strategist will get back to you within 24 hours with a clear plan and a free technical audit.